Continuing on the always on 24/7 lifestyle, see my earlier post, research by Wharton Business School management professor Nancy Rothbard tries to answer the question - is anyone ever really "off duty”?
Prof Rothbard asks further, "There are huge etiquette issues around the new social media, especially the interactive type. What if your boss friends you on Facebook? That's a dilemma. How do you not accept that friend? What if you really are friends?"
Rothbard elaborates that new communications technology is eroding the boundaries between home and office, which creates a "double-edged sword" for companies.
The flexibility and reach of modern communication tools have created new problems. Rothbard continues, "On the one hand, it enables flexibility. In some ways, it makes you more effective. But it can also lead to a lot of burnout. In the long term, it may lead to conflict about how you feel towards your other life roles and your ability to be fully present in any one domain."
In related research Patricia Williams, Wharton marketing professor explains that for most of social networks users, "There is an understanding of the multiple roles we play. There is the self we are for our friends, a self for our family [and] a professional self. What's interesting is the degree to which we are comfortable playing all of those 'selves' at one time."
While research by Monica McGrath, a Wharton adjunct management professor, points out that some of the misunderstanding about social networking is generational. She notes, “Older workers and managers may have a Facebook page, but it is not essential to them. Younger workers now entering the corporate world rely heavily on Facebook, Twitter and other social media to communicate. Right now, there is tension between those two generational approaches."
So, are there any rules to prioritise messages? According to business consultant Terry Thompson, the general "pecking order" in the business community when it comes to responding to different forms of communication is : e-mail should be answered within 24 hours, a telephone call returned even sooner with social networking sites taking the lowest priority.
Confused? I am going offline- no more social networking for me. Oh for the days of the snail-mail.
Source: Knowledge@Wharton