Apple - Life after Jobs
Exploring life after Steve Jobs at Apple, INSEAD’s Prof Hal Gregersen writes:
Steve Jobs was a master at the five skills of disruptive innovators. He personally excelled at connecting the unconnected, or associational thinking. He was constantly on the hunt for new insights by observing the world through the eyes of an anthropologist. He regularly networked for new ideas with people who were 180 degrees different than himself. And he constantly experimented with different prototypes of every product and service Apple ever produced. At the very core, Jobs was exceptional at asking provocative questions, ones that challenged the status quo, inside Apple and out. Put simply, Jobs thinks different because he acts different — habitually.
Even more important, when Jobs returned to Apple in 1996 (after being kicked out in 1985 by less than creative senior executives), he not only leveraged again his disruptive skills as the new CEO, but he created a top team of people with strong innovation and execution skills. Some were quite like him, innovators like Jonathan Ive, and others not quite as much like him, executors like Tim Cook. Jobs also created a culture of innovation (though he likely called it a culture of excellence) with processes and philosophies that reinforced the power of not only getting great ideas but transforming them into world changing products.
As for the future Prof Gregersen predicts:
With Jobs now moving on of his own accord, we will see how well the people, philosophies and culture that he put into place during the past decade will leapfrog Apple employees past the question “What would Steve do?” to a much more productive one: “What should I do?” Moving ahead, some Apple employees should act different and think different to get surprising new ideas. Others should focus on delivery to make sure things not only get done, but get it done exceptionally well. Some should focus on both. If innovation and execution happen consistently enough across Apple in the months and years to come, I’m confident that the people, processes and philosophies that Steve Jobs put into place today will indeed keep the innovation engine humming at Apple Inc tomorrow.
The formula is simple – consistent innovation and execution with the right people, philosophies and culture. Whether Apple will continue produce more of “world changing” products only time will tell.
More here.
Source : INSEAD Knowledge
